Join the waitlist for Victory Lap 2027

Not Another Sports Conference

Not another convention centre ballroom.
Not another safe, generic panel session with no insights.
"Fireside chats" with no metaphorical, or actual fire.
Celebrating the c-suite instead of the work itself.
The sports industry deserves better.

Over the last decade, we've seen the same format rolled out to the industry time and time again. Events that end up targeting commercial partners more than the audience itself. After a while, that dissatisfaction turns into inspiration. The inspiration for an event like Victory Lap: Australia's New Sports Marketing & Creative Summit.

Sure, Victory Lap will follow the loose conference structure. People in a room listening to speakers. Different topic streams. Maybe even panels (they'd have to be really good panels!). But the difference is how the conversations are led.

Most conferences are built around seniority.
Victory Lap is built around creativity.
We get excited that the discussion doesn't have to be led by the most senior person in the room, as opposed to being led simply, by the best work.

So Victory Lap is discarding the corporate event formalities and replacing them with great talent from Australia and around the world, unpacking creativity that impact sports leagues, teams, brands, fans and athletes in new ways. Our aim is to uncover some of the world's best sports marketing and creative talent, and showcase some of the world's best work and ideas. We're trying to build something tighter, sharper, more considered and more inclusive. Showcasing people who are reshaping sports marketing and creativity, not just talking about it. Looking at problems and solutions from different angles and inspiring each other along the way.

And we'd love you to come along for the ride.

Join us in the Sunshine State

Victory Lap will take place in Brisbane, Queensland - Australia's emerging sports city and host of the 2032 Olympics. Melbourne and Sydney can't have all the fun, and besides, the July weather's better in Brisbane!

Over two days at the Brisbane Powerhouse, we'll showcase some of the best sports marketing and creativity from Australia and around the world. Marketers, creatives and strategists sharing their work, ideas and experiences live and in-person, with an industry hungry for inspo and keen for a collab. Which is just as well, because Victory Lap is the kind of summit best enjoyed with a mate. So bring a colleague and join us at the new destination for creativity in sport.

VL27. Join the Waitlist.


Who It's For

Sports Marketers

  • Marketing Managers / CMOs
  • Social Managers & Producers
  • Brand Managers & Strategists
  • Commercial Managers
  • Disruptive CEOs
  • Industry Bodies
  • Rights Holders
  • Sponsors
  • Agencies

Sports Creatives

  • Creative Directors
  • Content Creators
  • Photographers
  • Videographers
  • Storytellers
  • Designers
  • Editors
  • Artists

Why it's Different

  • The best sports marketing and creative talent from across the world.
  • We don't dial-in international talent. Live, in-person sessions.
  • No boring panels, No generic topics. No theory, just world-leading creativity and strategy
  • Creator & Marketing-led, not C-suite led
  • No sales pitches disguised as conference content
  • Case Studies unpacked by the actual people who made them

Questions And Answers

Will I be receiving a ticket in my email?
We will not be sending any tickets via email. All registered ticket holders simply check-in with your ID, we have your names already recorded for accessing the event.
How do I get there? Where should I park?
Parking is limited at Brisbane Powerhouse. We encourage you to consider transport alternatives such as public transport, taxi, rideshare, shuttle bus, cycling, scooter, walking or river vessel. If you are driving, parking options are:

New Farm Park Park (enter from Brunswick Street)
200 parking spaces (free)
New Farm Park gates open Mon–Fri 8.30am–11pm, Sat + Sun 6am–11pm
Exit gate open until 12.30am

Brisbane Powerhouse Car Park (enter from Lamington Street)
148 parking spaces (paid parking)
Six accessible parking spaces for permit holders
Operates 24/7
Are there events happening before and after the conference?
In addition to our fun sponsor activities that will be available across both days, we have a booking at the Gashound Bar on Tuesday night for casual dinner and networking (at your own expense).

Pending the type of Wednesday morning you’re after, we are hosting Run Club for a light run, jog or stroll at your own pace. We will meet outside the Calile Hotel for a 5.30am start! And finally, for those who purchased State of Origin tickets, you will be able to collect your ticket from the registration desk on Wednesday morning!
Will the conference be live-streamed?
No, we will not be live-streaming the event. No session recordings will be available as we’re keen to make the full content exclusive for in-person attendees
Will food & drinks be included?
Yes. Morning Tea, Lunch and Afternoon Tea as well as non-alcoholic drinks will be available during the conference. We have sent an email to all attendees asking for them to provide dietary requirements if any. There is also a licensed bar on-site available at attendees cost.
I forgot to submit my dietary requirements. Can these still be accommodated?
Due to venue and catering requirements, we have now passed the deadline to submit any dietary requests. However, if you do have an important dietary requirement for us to accommodate, please send us an email at hello@victorylap.com.au prior to Victory Lap, or please speak to a friendly team member on the day.
Is there accessible entry / seating at the venue?
Yes. The entire venue has accessible, step-free entries on and within all levels. The venue also has reserved, accessible seating. Please let us know if you require accessible seating prior to the event.
What time should I arrive on both days of Victory Lap?
Arrive from 8am on Day One so you have time to register yourself, collect your swag bag and grab a coffee to be seated by 8.45am! Day Two will kick off at 8am, so arrive a little earlier for coffee and networking.
We’re only a few days out from the event, when will I be receiving a ticket in my email?
We will not be sending any tickets via email. All registered ticket holders simply check-in with your ID, we have your names already recorded for accessing the event.
Where do I register when I arrive?
We will have a registration deck available upon entry to Brisbane Powerhouse.
I can no longer attend, can I transfer my ticket to someone else?
Sorry, tickets to Victory Lap are non-transferable and non-refundable.
I have some work to do across both days and will need Wi-Fi connectivity. Will there be Wi-Fi available?
Yes, Wi-Fi will be available across both days! Connect to BPH-Public Wi-Fi, no password required.
Will I be able to enter and leave sessions throughout the day as required?
We would like to avoid minimal disruption during each of our speaker’s sessions, so we please ask for you to plan ahead of time whether you’ll be sitting through an entire session.
Will there be opportunities to network?
We won’t be forcing any breakout or networking groups as we’d love for everyone to be themselves and mingle however feels most comfortable. However, we will facilitate optional activities such as a pub booking on Tuesday night and Run Club on the Wednesday morning.
I have a question which I can’t find the answer to. Can I get in contact with someone ahead of the event?
Our friendly team members will be able to answer any of your questions on the day so please chat to any of us! But if you do have a question ahead of time, feel free to send an email to hello@victorylap.com.au and someone will endeavour to get back to you as soon as possible.
I'd like to be a speaker at Victory Lap. Can I apply?
We would LOVE to hear from you on reasons why you'd make a great speaker at Victory Lap or alternatively, nominating someone you'd love to hear speak at Victory Lap. Simply email hello@victorylap.com.au with "SPEAKER" as the subject.
I'm interested in partnering with Victory Lap as a brand / sponsor. Is this possible?
Yes. We're always keen to hear from brands interested in partnering with us. However, we will be up front and say that we value the authenticity of the experience for our attendees above all-else and so we expect partners to improve the experience, not diminish it. If this sounds like you, we can't wait to chat. Reach out at hello@victorylap.com.au